Pipehouse Gin Brand Enhancement
There are many things that make Three Monkey Design team happy. Cats. Real ale. Marvel films. Football.
We’re also rather partial to great design and delicious gin which is why, when we bumped into the lovely Pipehouse team one sunny summers afternoon at Tunbridge Well’s Pantile’s market, we were not only struck by their gorgeous creative, but also just had to stop for a taster of their refreshing Earl Grey and cucumber gin.
Katie and Emma (alongside their husbands) are the alchemists behind Pipehouse, which is locally distilled just yards from the original Tunbridge Wells Pipe House.
After experimenting with different botanical parings, their flagship Pipehouse fusion of Earl Grey and Cucumber was born, with notes of juniper, angelica and refreshing cucumber.
After spending a long time perfecting the recipes, they then moved onto the brand itself and the bottle creative. A hint of copper foil on their logo sets off a modern typeface, while a lovely soft green underpins the freshness of their product. All in all it’s very instagrammable!
BOXES AND BOTTLES
What they didn’t have though, was gift packaging. Now, the world of boxes seems simple, but can be a difficult game, especially when they’re containing something as precious (and breakable) as gin. The Pipehouse team were also really keen to make sure that their well-crafted brand was carried through with the right physical carton construction. So Three Monkey designed something that was not only fit for purpose but also looked gorgeous too.
The final gift box was a two part carton, resembling an ‘upmarket perfume box’. We worked with the existing Pipehouse branding to design the packaging creative, marrying the bottle label with the box itself, with the bottom of the box carrying the same green colour as the bottom of the bottle. The tight-fit lid also gives a slower bottle reveal – perfect to get mouths watering…
Saving the best
Lastly and best of all for Pipehouse, we did a very short run of just 20 boxes, which enabled them to trial selling their gin in gift packaging at a key time of year – Christmas.
“Three Monkey Design were easy to work with and gave us some good alternative options before we settled on our chosen design. We’re really pleased with the gift boxes – they look great and hold our gin perfectly!”
– Emma, Pipehouse Gin
To find out more about Pipehouse, click here
To read more about Three Monkey packaging, click here