Percy’s Luxury Collection Branding
PERCY’S LUXURY COLLECTION: DISTINCT SOPHISTICATION
Shaking up the biscuit industry like no-one’s business, Percy’s commissioned us to lead a biscuit-based big bang.
Percy’s had an existing brand identity when they came to us.
It was monochromatic, heritage-focused and generally – except for some welcome pops of colour, rather conservative. This didn’t match the chief biscuiteer’s new, visionary ideas for fabulous, feminine biscuits.
The brand needed to transcend, it needed to diversify and define, covering different collection lines aimed at quite the new market.
Much of our work on Percy’s focused on brand elements, expansion and structure:
The new direction product-wise was contemporary, fun & fancy, so we created brand elements – from scrawled type to geometric illustrations – to successfully extend across all Percy’s material, including the brand website and four stunning packaging routes.
These are premium biscuits, so with the packaging in particular we sourced materials and finishes that would truly shine, portraying the luxuriousness of the confectionery within.
The result? Some truly delicious brand evolution & touchpoint material.
Percy’s Luxury Collection is on the cusp of launch, and we have every confidence it will be a truly scrumptious success.
“WE KNEW WE COULD TRUST THREE MONKEY TO WORK WITH THE VISION WE HAD FOR THE BRAND AND IT’S JUST BEEN BRILLIANT.”
– Liam Pithers, Brand Owner