Panini’s Sandwich Company Branding

A black and white version of the Paninis logo by Giovanni and Fabrizio

PANINI’S SANDWICH CO.: MAMA MIA, BOY-O

Sandwich company Panini’s commissioned us to work with them on an exciting brand overhaul.

Born and raised in The Valleys, Giovanni and Fabrizio are two Welsh brothers with a fantastic Italian heritage. It was this legacy that really needed to shine through in the new branding project, with other brief criteria including memorability and the need to elevate Panini’s for a wider retail market.

Three Monkey Design created a snazzy, upbeat brand design with an attractive classical look, mixing up bold colours with brand elements such as stars and traditional pinstripes. Washes of scenic photography and a contemporary secondary typeface complete the Panini’s look.

The result is a distinctive brand aesthetic now applied across several sandwich ranges, brand stationery, leaflets, exhibition material and other prime touchpoints.

DELICISSO

Embracing the rebrand to the full, Panini’s have since been listed by a number of new, larger retailers. Exciting times for this passionate brand.

“WE LOVED THE NEW BRAND SINCE THREE MONKEY SHOWED US THE CONCEPTS. IT’S TAKEN US TO THE NEXT LEVEL AND IS WORKING BRILLIANTLY.”

– Giovanni, Brand Owner