Off the Hook brand identity

off the hook brand logo in grey with an orange fishing line on a transparent background

Off the Hook brand identity: Fresh & Fantastic

Off the Hook is a start-up brand that we recently helped to create from the inkling of an idea, naming the company, designing the logo and creating custom illustrations as versatile brand assets, for pacakging and more.

It was important that we considered the whole brand offer, which includes both raw & cooked seafood, when we began the project. This included creating colourways reflecting true-to-life colours clearly differentiate, and bring a quirky point of difference to the logo too.

Totally Shellfish Pleasure

There’s nothing like beautiful seafood to make a summer meal, and we were very happy to create this new brand. Off the Hook is also an example of some of our work created for the European Market – we often work with UK brands but also enjoy creating for different marketplaces globally.

“WE NEEDED SOMETHING THAT SAID ‘THE BEST THERE IS’, LOOKING RECOGNISABLY PREMIUM. THREE MONKEY DID A FANTASTIC JOB AND OUR WORK WITH THEM CONTINUES.”

– Marketing at Off the Hook