Jon Thorner’s – Re-branding
JON THORNER’S RE-BRANDING: TRUSTING CHANGE
Looking to move into the national retail market, long-standing client Jon Thorner asked us to help him achieve a much needed, but sensitive rebrand.
REWARDING BRAND LOYALTY
Having worked with Jon Thorner’s for the past decade on a variety of projects – including the brand’s first move from film-wrapped produce to cartons – we were well aware of the existing customer base. With many having followed him from humble beginnings as a Somerset butcher, Jon’s shoppers are at the very heart of the award-winning brand today. Considering this, the Jon Thorner’s rebrand needed to be more evolution than revolution. We had a specific challenge: update a recognised brand identity to appeal to new customers, without isolating those already loyal to the brand.
A BALANCED APPROACH
Consumer research told us that Jon Thorner’s current customers valued the authenticity, locality and quality of Jon’s produce. They were very familiar with key aspects of the brand, and so we sensitively moved the branding along – raising the standard while retaining essential elements.
Now, the logo and supporting branding hit the same trusted values and still feel like Jon Thorner’s, but are also more appealing to wider markets.
Every time we’ve worked with Jon, his sales have rocketed.
“THREE MONKEY SHOWED US THE POWER OF PACKAGING AND A STRONG BRAND. WE’VE NEVER LOOKED BACK. THEY CONTINUE TO TAKE US TO NEW HEIGHTS.”