ICON Interdental Brushes Branding
ICON: THE PROFESSIONAL LEVEL
The UK’s leading dental insturments manufacturer Stoddard recently commissioned us to take their ICON interdental brushes range of products to retail.
A FRESH START
Already used by dental experts worldwide, Stoddard wanted to launch their interdental brushes on to the highstreet. They asked us to create an attractive new sub-brand, ICON, designed primarily for on-shelf consumer contact and appeal. Following market research, we worked with Stoddard to convey key consumer messages on-pack, looking closely at market leaders and creating standout features such as metallic silver print.
With packaging as the primary brand touchpoint, this brief was all about catching attention on-shelf. Combining a uniquely-shaped vacform with industry-specified colours, we produced a cohesive range with big impact. Following a highly successful launch, ICON is in prime position to outshine the competition and sales forecasts are strong.
“WORKING WITH THREE MONKEY DESIGN HAS GIVEN US THE STRENGTH TO STAND OUT IN THE MARKET PLACE, AGAINST LEADING BRANDS. WE’RE VERY EXCITED”
– Diana, Marketing for ICON