HSM Global Brand Enhancement

A dark blue image of the HSM Global brand logo on a transparent background

HSM Global Brand Enhancement:
EXCELLING IN LOGISTICS

We don’t want people to think we only work in the food & drink industry.

The past few months have seen us working with logistics company HSM Global, enhancing their brand to match their excellent service.

KINGS OF SEA, LAND & SKY

A local brand to us, based in Horsham in Sussex, HSM Global handle everything from short-distance delivery to complex, international shipments.

The company wanted to update their brand and improve customer touchpoints, so we began by re-sculpting the logo (based on the Roman messenger god, Mercury) and creating new branded stationery, as well as creating concept wraps for the different vehicles in HSM Global fleets.

Once the brand had been improved and brought together more cohesively, we embarked on the full-build of the brand website, an exciting journey prioritising usability and clarity of service.

PERSONAL CONNECTION

HSM Global are a logistics company with strong brand values. Honesty at all times, speed, efficiency and 24/7, personal customer service are all pillars of the brand that needed to be communicated in our work.

From reshaping the wings of the logo to induce more movement and defining colours based on day (white) and night (dark blue) to represent 24hr service, to producing new illustrations in a friendly but professional style, we carefully considered ethos in everything we created and enhanced.

EXCELLING IN LOGISTICS

Our work with HSM continues: currently we’re designing a brochure for them and have more commissions in the pipeline.

“WE COMMISSIONED THREE MONKEY TO TAKE THE BRAND WHOLE TO THE NEXT LEVEL AND ARE VERY HAPPY WITH THE RESULTS.”

– Owner of HSM Global