Gastro Worldwide Re-brand
A TASTE OF THINGS TO COME
Sometimes, a change of circumstance means a high-flying brand needs a new look.…
Gastro Culinary Innovation is a creative, dynamic company who specalise in on-board snacking for planes, ferries and rail services. Scorpio Worldwide are also an inflight specialist who were missing just one thing…travel food.
Which is why, in 2017, a perfect partnership was born.
With the support and expertise of a large group behind them, Gastro took the next step in their evolution – and with it, they turned to Three Monkey to help them move their brand forward.
WHAT’S IN A NAME?
Despite a name change to Gastro Worldwide the business was still its own entity, and as such, needed a nod to the new partnership, but to keep its vibrant, bubbly brand personality.
Working with the font of the Scorpio Worldwide logo, bespoke lettering was created, with a different style ‘G’ and ‘t’ for Gastro. For the overarching brand the ‘o’ was coloured pink; a direct link back to the original GCI brand.
‘O’H SO STYLISH
For the different areas of the business (bar, classic, eats, sweet and brand) different colours were used for the ‘o’ to provide easy reference for suppliers. Overall branding also saw the introduction of coloured circles on a classic black background. Upmarket, stylish and still with the same sense of Gastro fun.
“Having worked with the Three Monkey team on our last re-brand, it was great to see how they moved us forward yet again, along with retaining the essence of our company – confident, forward-thinking and innovative”
Jaqui Davidson, Director