Coca-Cola Brand Enhancement
COCA-COLA® Brand-Enhancement: REFRESHING THE OFFER
Three Monkey Design have worked with Coca-Cola® for over seven years, exploring new and exciting ways to pack & present licensed merchandise.
Playing with the big boys
It’s always huge fun working with a name like Coca-Cola®. Big brands however tend to have firmer guidelines in place – and a lot more red tape. It’s up to us, alongside our retail gifting and sourcing specialists, to work inside the lines yet still think outside the box.
Three Monkey Design get involved right from the beginning with new product development, through to concept design and finally artwork for print.
From the Bathing Beauties of the 1940’s to the now iconic association with Santa each holiday season, Coca-Cola®’s history has always been visual.
Depending on predicted market trends, part of what we do for Coca-Cola® often revolves around classic, vintage and retro routes – meaning we get to rework historic Coke® imagery in new ways.
Three Monkey Design introduce new colours, finishes and styles to keep things contemporary, and our creativity ensures that whatever the era, we can successfully produce designs far outside the classic Coke® is only Red & White mentality.
Our work with Coca-Cola® has led to award-winning retail gifting in big highstreet stores, opening up new and exciting opportunities for licensed Coca-Cola® products.
“THREE MONKEY REPEATEDLY AMAZE US WITH THEIR UNDERSTANDING OF THE MARKET WE’RE IN. THEY TAKE THE BIG HERITAGE OF THE BRAND AND WEAVE IN NEW INNOVATION – WE LOVE THE CREATIVITY.”
-Richard, Project Director