Bright Barley Concept Branding
BRIGHT BARLEY: NATURAL VITALITY
We recently created this concept branding work for a newly created and developed barley-based drink, Bright Barley.
An 100% natural, non-dairy, vegan, barley-based drink, Bright Barley’s product offer perfectly fits the fun-loving but increasingly-concientious millennial generation.
Focus group research conducted on three very different concept routes created by Three Monkey Design. This research indicated that the purity/naturalness & authenticity of the product should be championed, with the most calm & rural-looking route coming forward as favourite.
The client then wanted to bring more fun and vibrance to the brand going forward, so we simplified & exaggerated the logo and brought high-impact, top-view photography into the design as part of the brand assets.
To still ensure a touch of the pastoral we gave certain direction on supporting brand photography and, at the client’s request, pursued the traditional-style background pattern of barley.
MIXING IT UP
Bright Barley is a brand blending past and present, rural & urban, fast-paced and slowed-down. It’s about balance. Social, hustling millennials living in the rat race need to remember to take care of their bodies and refuel, with Bright Barley offering the perfect pick-me-up.
An ancient grain, barley has been used for 1000 years and is as celebrated today. Creating the heart device, which also reveals a tick, highlights the health benefits and can be used as a standalone, brand asset.
CELEBRATING A CONNECTION
Through visual & voice, as well as core brand values, our branding concept seeks to connect modern, busy lives with the benefits of pure, harvested nature.
We are scontiuning to work with Bright Barley to evolve the product in order to launch into the market place, watch this space in early 2019!
“WE ENJOYED WORKING ON THIS CONCEPTUAL PROJECT WITH BRIGHT BARLEY, CREATING A SOUND AND APPEALING BRAND.”
– Paul, Managing Director at Three Monkey