Berry & Barker Brand
MAKE MINE A BERRY & BARKER!
Working with artisan producer Berry & Barker set us on course for an amazing artistic adventure.
The creative brief was to produce a ready-meal designed like no other. The dining-in experience needed to be premium, enticing and refined – just like the Berry & Barker brand itself.
Solving design problems is one of Three Monkey Design’s specialties, so we couldn’t wait to get ready, get set and cook up a storm with our creative ideas.
EXCEPTIONAL PRODUCTS FROM
THE INSIDE OUT
Firstly, we delved into the world of ready-meal designs, looking at both creative and packaging to see how best to create standout and a visual point of difference for the beautiful Berry & Barker range. It wasn’t long before we hatched a plan…
From pies to pasta to tasty tartlets, the hand-made finished products spoke for themselves. As such, the packaging construction chosen was a tray sleeve – allowing consumers to simply pull out and see for themselves the different high-quality savoury and sweet treats.
A TASTE OF THE PAST
Working with a background of ‘Farrow and Ball’ inspired muted tones, the final creative included vintage black and white illustrations harking back to the cook-books of old. Representing the meal’s main ingredients, the images are exquisitely hand-drawn, reflecting the hand-made nature of the ready-meal products.
A serif font added gravitas and authority, giving the finished creative a distinctive look and feel in the ready-meals category – which is distinctly Berry & Barker.
Stand out products which really do stand out on shelf.