Babyled Weaning Spreads
BABYLED: ENCOURAGING GROWTH
Start-up company Babyled commissioned us to bring this brilliant new baby food brand to life.
With so much intense focus on what we eat nowadays, it’s no surprise we want to ensure that our children eat well too, avoiding nasty additives, high salt/sugar and awful, processed foods.
Babyled creates pure, 100% natural weaning spreads designed to encourage Baby’s learning to feed independently.
We had the lovely challenge of creating a brand identity and packaging range, focusing on these key values.
CURIOUS BY NATURE
Babyled products are healthy, spreadable & come in a range of delicious, not-your-average flavours. Part of the brand’s remit is to encourage an explorative palette from an early age, too.
We worked to a simple canvas, combining black & white images, characterful type and pops of colour to differentiate flavours.
The strapline “Go explore” works with supporting brand assets, i.e little curious vegetables, and helps define Babyled as not only a healthy option but beneficial and fun.
These values are clearly expressed across all packaging & online.
Babyled is still in the early days of launch but the future looks well-nurtured.
“THREE MONKEY HAVE DONE A GREAT JOB. EVERYTHING FITS TOGETHER BRILLIANTLY.”
– Keith Brownsword, Brand Owner