A PERFECT PARTNERSHIP: WHEN PACKAGING AND PRODUCTS WORK TOGETHER

WHAT’S IN A WRAPPER?

Packaging. It’s just something that stuff comes in that you throw away, right?

The cellophane that was wrapped around your magazine when it dropped through your front door. The tin your soup came in. The carton you ate your Chinese takeaway from. The box you took your teabags out of. The annoying plastic wrapping that took you ages to wrestle with when you were opening your kid’s toy…

Well, some businesses have started to think about packaging differently. For the purposes of this post, we don’t mean the environmental debate which is raging on regarding plastics and waste (more on that topic here).

We’re focusing on companies who have decided to make the packaging their products come in more useful – and integral to the consumer experience.

BESPOKE AND BRILLIANT

Take Kolibri Drinks for example. Claiming to be the worlds first bespoke bottled drinks, they’ve looked at giving back the power to their consumers by allowing them to adjust the botanical notes and sweetness of their drinks themselves. The cap on the bottle simply holds a measure of each different flavour to add to the initial sparkling drink. So as a Kolibri drinker, you can mix the flavour to your pallet, allowing you to create a drink that’s personal and just right for you. Customisation to the max.

TO CAP IT OFF…

This new concept been achieved through clever use of packaging – the cap of the ‘lab shaped’ bottle has been produced to hold the flavour ‘drops’, and users simply have to press the top to release (and control) the amount released into the initial sparking drink. Clever – and integral to the drinking experience.

WHEN A BOX ISN’T JUST A BOX

On the other end of the scale, is Brum Brum, a toy manufacturing company based in Latvia. Their gorgeous wooden balance-bike for kids has won many design awards, so it’s little wonder that these clever chaps also decided to make the packaging the bikes come in to be intrinsic to the overall Brum Brum experience too.

Called the Brum Box, the corrugated card packaging doesn’t just keep the bike safe in transit and delivery, it also keeps the bike safe at home – plus offers kids hours of fun.

IT’S KIDS PLAY

Made to specifically not be thrown away (although it is totally recyclable), the box is designed to be unfolded, remade, and slotted together to create a ‘garage’ – which also serves as a mini bike rack. Keeping the bike safe (and the house tidy) when at home, it also includes clever shelves for kids toys, plus is also customizable, thanks to the drawings printed on the sides which children can colour in. Offering hours of fun, and a winning combination of when packaging and product work hand in hand.

PACKAGE ME HAPPY

There are many more instances whereby packaging and products can work hand in hand – for example, when Three Monkey Design worked with Percy’s Luxury Collection of biscuits, we added in paper ‘tongs’ in the style of a bow tie (marrying in with the Percy’s logo) to allow consumers to pick up chocolaty biscuits without getting their fingers dirty. A teeny packaging detail, but one that adds that little bit extra to the overall experience.

As such, it’s worth considering if your product can work with your packaging to give consumers a reason to actually use it rather than bin it…it might just give you the edge over your competitors and more enjoyment to your customers.

 

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